OUR PHILOSOPHY
Thai restaurants are more than places to eat. They are one of Thailand’s strongest forms of “SOFT POWER” bringing Thai culture, hospitality, and identity into everyday life across California.
Thai American Chamber of Commerce of California (TCCC) believes that the future strength of Thai businesses is not built alone, but together through unity, visibility, and a stronger platform that helps Thai entrepreneurs grow as one community. That belief inspired DINE THAI CA.
A cultural movement created to elevate Thai restaurants beyond the plate building excitement, cultural relevance, and stronger recognition among the people of California.
IN 2026, WE PROUDLY PRESENT
A campaign that celebrates
the flavor, creativity, and cultural energy of Thai cuisine
transforming Thai food into a modern California lifestyle experience.
Because when Thai restaurants grow stronger,
Thai culture grows stronger with them.
ELEVATING THAI INTO EVERYDAY CULTURE
IN THAI FAMILIES, FOOD IS NEVER JUST FOOD.
IT IS MEMORY, IDENTITY, AND CULTURE.
RECIPES ARE PASSED DOWN LIKE STORIES
FROM ONE GENERATION TO THE NEXT. NOW THAT STORY TRAVELS.
FROM THAI KITCHENS TO CALIFORNIA,
EACH DISH CARRIES ITS SOUL,
THE FLAVORS, THE TRADITION, THE SPIRIT OF THAILAND. SWEET. SOUR. SALTY. SPICY.
PERFECTLY BALANCED CRAFTED IN GENERATIONS.
THIS IS WHERE THAI CUISINE BECOMES MORE THAN A MEAL.
IT BECOMES A WAY OF LIVING, A SHARED EXPERIENCE. THROUGH THIS CAMPAIGN, THAI FOOD MOVES BEYOND THE PLATE
INTO CULTURE, LIFESTYLE, AND CONNECTION ACROSS CALIFORNIA.
BE A CO - HOST
You become part of a larger movement that celebrates Thai culture,
drives awareness, and helps elevate Thai restaurants together as one community
GETTING STARTED
- Basic campaign exposure
- Social media presence
- Digital assets – Campaign Menu
(LESS THAN $2/ DAY)
- Starter campaign exposure
- Social media presence
- Paper assets – Campaign Menu
- Printout campaign menu 12 pcs
- Dedicated social spotlight
- Enhanced local page search
- Featured campaign content
(LESS THAN $7/ DAY)
- Basic & starter campaign exposure
- Social media presence
- Dedicated social spotlight – 1 time
- Enhanced campaign reach
- Featured campaign content
- Exclusive influencer partnership – 1 time
- Priority logo placement
- VIP brand integration
- Premium printed campaign menus – 24 pcs / 1 time
(LESS THAN $1/ DAY)
